Need an experienced partner to help manage communications with staff, families, and your community?
You’re not alone.
And we’re here to help.
Custom K-12 Public Relations, Communications & Engagement Services
Specialized communications strategy for districts that need support to do more.
At Shore Collaborative, our PR, Communications, and Engagement Services department knows what it takes to engage with families and community, amplify programs and events, celebrate staff and students, provide transparent communications, recruit and develop staff, be prepared for a crisis, and solve everyday challenges.
We also know you can’t do it alone.
Your school district deserves an excellent communication strategy designed by someone with specific school district experience.
With nationwide staffing shortages and limited capacity, it’s not always possible to do it all in-house. That’s where Shore Educational Collaborative comes in.
We specialize in helping schools across Massachusetts:
- Create and strengthen communication systems
- Refine messaging and website content
- Tell your story through social media and video content
- Boost family and community engagement
- Navigate crises and celebrate success
- Create long-term roadmaps for effective communication
Whether you need full support, help with a short-term project, or a partner to complement your existing team, Shore’s customized service meets your goals and your budget.
No RFPs required.
As a state agency, Shore is exempt from procurement laws (MGL Ch. 30B). We keep it simple — just negotiate your scope and price.
Let’s make it easier to connect with your community.
About our Director of PR, Communications, & Engagement Services
Liz Polay-Wettengel is a proven communications leader with more than two decades of experience helping organizations strengthen trust, build community, and tell their story with impact.
As Director of PR, Communications, and Engagement Services at Shore Educational Collaborative, Liz partners with school districts to create communications strategies that are responsive, inclusive, and aligned to today’s evolving needs.
Her career began at EMI/Capitol Records, where she developed a deep understanding of audience engagement. She later led communications for major nonprofits in the Boston area—reimagining branding, launching online community hubs, producing multimedia content, and using social media to expand reach and deepen connections.
In 2019, Liz brought her expertise to public education, serving as Chief of Public Relations for an urban school district just outside Boston. Joining the superintendent’s executive team at a critical moment, she led the district’s first comprehensive communications overhaul in years—modernizing outdated systems, creating multilingual pathways to better connect with all families, and establishing a transparent, proactive approach to district communications. When the COVID-19 pandemic struck, Liz helped the district navigate rapidly shifting circumstances, delivering clear, accessible messaging across multiple platforms to ensure students, families, and staff stayed informed, supported, and engaged. Her work not only strengthened the district’s communication infrastructure but also built lasting trust during a time of significant uncertainty.
Today, Liz applies her experience to support districts in enhancing communication practices, building stronger relationships with families and communities, and advancing district goals through thoughtful, strategic messaging.
Liz Polay-Wettengel
Director of Shore’s PR, Communications, and Engagement Services Department